Qué limitaciones pone la ley CAN-SPAM de 2003 en mi línea de asunto?

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La ley CAN-SPAM del 2003 requiere que su línea de asunto refleje con exactitud el contenido de su correo electrónico. Su línea de asunto no debe utilizar trucos para conseguir que sus suscriptores abran el correo electrónico. Por ejemplo, si usted está regalando mercancía gratis con una compra condicionada, la línea del asunto no puede decir simplemente «Gratis XYZ», sino que tendría que incluir la información sobre las condiciones asociadas con la promoción.

Ejemplos de líneas de asunto aceptables:

  • «7 días en Nueva York por $ 100 (con una inversión de tiempo compartido)»
  • «Descargas ilimitadas (con facturación mensual automática)»
  • «0% APR por 60 meses (no todos los solicitantes calificarán)»
  • «Vuelos de $159 a Europa (aplican restricciones)»

UnityFull sigue las reglas de la ley CAN-SPAM vigorosamente y tiene implementada la política anti-spam.

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