La ley federal CAN-SPAM se convirtió en ley en Diciembre de 2003. Especificando los términos adecuados para el envío de correo comercial.
Algunas de las reglas incluyen:
- Remitentes de email comercial (es decir, no personales y/o enfocadas al negocio) deben obtener permiso de sus primeros beneficiarios. Los remitentes pueden hacer esto con una confirmación opt-in o formulario de registro.
- Cuando un remitente obtiene un opt-in se debe hacer un esfuerzo razonable para verificar la identidad de un usuario.
- La evidencia de la autorización de los suscriptores debe estar disponible dentro de las 72 horas de la solicitud.
- Los beneficiarios deben ser informados cuando un remitente obtiene su información.
- Todas las solicitudes para darse de baja deben ser cumplidas dentro de 10 días.
- El dominio adjunto a su email debe tener su propia política de privacidad.
- La identidad del remitente y la ubicación del origen del email debe ser verdaderamente representada y a disposición del destinatario.
UnityFull y todos sus clientes están obligados por ley a seguir los principios de la ley CAN-SPAM. CAN-SPAM cumple enviando a los infractores a la cárcel por cinco años y más. Incluso violaciones sospechosas enfrentan la investigación prolongada y puede dañar tanto tu reputación en línea como en los negocios.
CAN-SPAM es una guía para enviar emails con las mejores prácticas. Los anuncios deben ser identificados como tales, las líneas de asunto deben representar con precisión el contenido del email y los suscriptores deben garantizar una clara políticia para poder darse de baja
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Entradas recientes
- Cuál es la política de permisos de UnityFull para las listas de contactos? 19 octubre, 2016
- Política Anti-Spam 19 octubre, 2016
- Qué limitaciones pone la ley CAN-SPAM de 2003 en mi línea de asunto? 19 octubre, 2016
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